WE ARE PRODUCERS, COMPOSERS, DIRECTORS AND WRITERS. A MULTICELLED ORGANISM THAT LIVES AND BREATHES STORY. FROM SOME OF THE WORLD'S TOP BRANDS, TO HOLLYWOOD'S BIGGEST BLOCKBUSTERS.
WE ARE CARLINO.
Seven Feathers - Your Place
Seven Feathers - Dining
Seven Feathers - Spa Day
Seven Feathers - Gaming
Stüssy - XXX Anniversary
Stüssy - BYII Interview with Trevelen Rabanal
Coava - The Coava Story
Sephora - Bombshell How-To
The Justice Conference - Intro
CARLINO BRINGS SOME OF THE BRIGHTEST TALENT IN CREATIVE DEVELOPMENT, PRODUCTION, MUSIC, AND VISUAL EFFECTS TOGETHER UNDER ONE ROOF. WE ARE DEDICATED TO OUR CRAFT AND PUSHING THE ENVELOPE OF POSSIBILITY. OUR UNIQUE FLEXIBILITY AND ABILITY TO SCALE AS NEEDED MEANS YOUR PROJECT GETS EXACTLY THE ATTENTION IT DESERVES. WITH SUCH BROAD INDUSTRY EXPERIENCE AND TIGHT INTEGRATION, WE TAKE THE COMPLEXITY AND STRESS OUT OF ANY PROJECT. IF YOU CAN IMAGINE IT, WE CAN BRING IT TO LIFE.
HEAR IT FROM ONE OF OUR CLIENTS.
TEAMWORK LESSONS FROM THE PASSENGER SEAT
I have gotten used to being in the driver's seat on most of the projects I work on. If I'm not driving, I am usually at least in the front seat.
However, during a recent television commercial shoot at Seven Feathers, I was given a folding chair off to the side. It took me a little while to get used to being far from the action, but I learned some things about leadership and teamwork from the vantage point I was provided.
With the guidance of Cam Campman, the GM at Anvil NW, Seven Feathers Casino Resort hired Carlino Productions of Portland to produce four television commercials. The spots are based on the storyboard and script written by Cam.
Before anything was put to tape, we worked with Carlino through a few phone calls, a pre-pro meeting and a walk through of the casino. The shots were organized and labeled and Sheri Salter, Director of Sales and Marketing, put in a tremendous amount of work behind the scenes with the casino staff to ensure three days of smooth shooting.
Once tape (or the digital version of it) was rolling, this group of a dozen or so thirty-somethings began to display characteristics of a great team. So great, in fact, I began taking mental notes with the notion of writing this piece hoping it might give you some tips on leading your own team.
While we watched from the sidelines, here are the leadership elements I began to notice as Director Duncan O'Bryan and his crew did their thing:
Everyone Knew Who Was Boss – This was Duncan's show. He didn't say very much, but when he spoke, the rest of his team stopped talking and listened closely. Then they went to work to make sure his plan was put into play. Duncan was surprisingly polite. The team responded to his opinions and it didn't take a hissy fit or a loud angry proclamation from him to make it happen. Question: How much energy do you have to expend in order to get your team moving?
The Boss Let His Crew Do Their Jobs – To his credit, Duncan wasn't wasting energy telling the members of his crew how they should do things. The Gaffer lit the set, the Production Assistants moved stuff around and kept things organized, and everyone was responsible for what they were responsible for. They knew their role and did it. Duncan was confident in each of them. Question: How much time do you spend on tasks that other people are paid to do?
The Crew Was Downright Friendly – This is show business, where egos and tempers and big personalities are common. Yet, in three days of being packed (literally) on top of each other I didn't hear any bickering or jealousy between members of the team. Even when the schedule required some shuffling, the props weren't cooperating or when it was time to schlep gear at the end of the day. Even in those tense moments when a sharp response or sarcastic comeback would have been understandable, these people were nice to each other. Question: How many negative side comments are happening on your team?
Professionalism and Safety Were Priorities – The goal from the start of the project was to produce a set of spectacular commercials. Period. Everyone knew that was the plan and they all knew what it was going to take to reach that goal. I guess you could call it 'total buy-in' because the team stayed laser focused on the goal. With some of the shots requiring moving vehicles and fancy camera angles, safety was crucial. Before one such outing, Paul got the entire team together and reminded them that no shot was worth putting any of them in danger. His emphasis on safety told the entire crew they were valued and set a tone of togetherness. Question: How much buy-in do you get on your projects?
There Was Still Room For Fun – It was fairly common to hear a burst of laughter from the crew as they worked. The punchlines, (mostly) PG-13 at worst, were contained in the earpieces of the crew and never came once Duncan called "Action!" It reminded me that a team of people can be dialed in and effective and still have fun. Question: Are the members of your team still having fun?
The Client Was Super-Served – From helping to set the schedule to approving of the actors and wardrobe, Duncan and the gang welcomed us into the process while proving that they cared about this project at least as much as we did. From a customer service aspect, it was nice to be able to set our concerns aside and know that we could trust the entire crew to do a great job for us. Every one of your customers wants to feel the same way. Question: Do you have the complete trust of your clients?
Much of the teamwork and professionalism I saw from Carlino is a reflection of the amount of time they have spent working together, the fact that this film crew was hand-picked, and the crew was together for only three days. Some people have been stuck with the same negative co-workers for years without a break.
So how do you inflict change in order to develop teams like this one? Slowly and carefully. Try pointing out the positives when they happen. Praise your employees. Come up with a way to encourage employees to encourage one another. Have some fun! When it comes time to make your next hire, find the most positive person who also might be the most qualified. Look for someone who will bring a new energy to your team, even if they might shake things up a little.
I also highly recommend giving yourself a new vantage point every once in a while. Sit off the side and watch your crew do its thing. Ask yourself some honest questions. Then, ask your staff the same ones. You might not like everything you hear, but it might make your team better. In turn, your clients might be as impressed with your company as I was with Carlino.
In November 2013, Brian Prawitz left a 20 year radio career to become Assistant Marketing Director at Seven Feathers Casino Resort. All those years in radio forced him to become a salesman, marketer, manager, emcee, promoter, engineer, social media expert, event planner, web designer, idea man, counselor, psychologist, news reporter, play-by-play announcer and cheerleader whether he wanted to or not. Brian's background in media and marketing now give him a wide range of experiences from which to draw. He sincerely hopes to help others become more successful at whatever they do.
© Carlino, LLC
DUNCAN - CREATIVE DIRECTOR + CINEMATOGRAPHER
DUNCAN HAS SPENT TEN YEARS PLAYING AROUND WITH CAMERAS - OFTEN WHILE HANGING OUT OF A HELICOPTER. HIS CLIENTS HAVE INCLUDED AT&T, STÜSSY, BMW, SEPHORA, AND VICE MEDIA. IF HE'S NOT WORKING ON A CAMERA IT'S USUALLY BECAUSE HE'S TINKERING WITH HIS MOTORCYCLES OR VINTAGE AIRPLANE.
STEPH - PRODUCER
SHE'LL NEVER GIVE UP. SHE'S FEARLESS, DETERMINED, AND RESOURCEFUL. IF YOU TELL HER IT'S IMPOSSIBLE, SHE'LL FIND A WAY. PARTIZAN, ANONYMOUS CONTENT, AND PARK PICTURES SEEMED TO AGREE. WE TRIED TO LIST ALL THE BRANDS SHE'S WORKED WITH, BUT OUR WEBSITE WOULDN'T SCROLL FAR ENOUGH.
JEREMY - MARKETING + ACCOUNTS
WITH THE VISION OF A DESIGNER AND THE MIND OF AN ENTREPRENEUR, JEREMY ALWAYS HAS A PLAN. IF YOU CAN'T FIND HIM OUT SHAKING HANDS AND KISSING BABIES, IT'S LIKELY HE'S HOLED UP SOMEWHERE WITH A LAPTOP AND A POT OF COFFEE CREATING THE STRATEGY FOR WHAT'S NEXT.
AARON - WRITER
AARON ONCE TURNED DOWN A STAFF WRITING OFFER ON BREAKING BAD. WE COULD STOP THERE AND IT WOULD SAY ENOUGH. OBSESSIVE DEDICATION TO HIS CRAFT AND AN UNCANNY ABILITY TO TAKE THE CULTURAL PULSE AND WRITE FOR THE FUTURE MAKE ANYTHING THAT HITS HIS PAGE COOL BEFORE THE REST OF US KNOW WHAT COOL IS.
RYAN - COMPOSER
BEGINNING WITH AN APPRENTICESHIP AT GLOW IN THE DARK STUDIOS, RYAN DEVELOPED AN EAR TO CRITIQUE AND CRAFT SOUND WITH PRECISE DISCRETION. WITH A STRONG SUIT IN AMBIENT SOUND AND MINIMALISM, HIS FILM SCORES HAVE BEEN NATIONALLY RECOGNIZED BY ART IN AMERICA AND BURNAWAY MAGAZINE.
JOE - TECH LEAD + EDITOR
FOR OVER TWELVE YEARS JOE HAS BEEN BLAZING NEW TRAILS WITH THE LATEST AND GREATEST TECHNOLOGY THAT THE INDUSTRY HAS TO OFFER. HIS DEEP UNDERSTANDING OF PRODUCTION AND EDITORIAL HAS SEEN HIM SHOOTING, EDITING, AND DESIGNING NEW AND BETTER WAYS OF DOING BOTH FOR DISCOVERY, HISTORY, AND A&E.
JOSH - VFX SUPERVISOR
JOSH KNOWS A WHOLE LOT OF SCIENCE-Y STUFF ABOUT PIXELS THAT NONE OF US WILL EVER UNDERSTAND. HIS PASSION FOR BRINGING THE IMPOSSIBLE TO LIFE HAS RESULTED IN SOME OF THE MOST MEMORABLE AND GROUNDBREAKING (NOT TO MENTION AWARD WINNING) EFFECTS IN RECENT MEMORY. IF YOU'VE SAT IN A THEATRE OR TURNED ON A TV, YOU'VE SEEN HIS HANDIWORK.
OUR CREW IS OUR FAMILY. GRIPS, LIGHTING TECHNICIANS, SET PA'S, MOTION DESIGNERS AND MAKE UP ARTISTS, THEY ARE THE LIFE OF EVERY PROJECT WE WORK ON. WE COLLABORATE WITH SOME OF THE BEST IN THE INDUSTRY. THEY DEFINE PROFESSIONALISM, KNOW THEIR ROLES INSIDE AND OUT, AND ARE THE DRIVING FORCE BEHIND OUR LEGENDARY EFFICIENCY.
© Carlino, LLC